Led by Karyn Mukerjee, Director of Data Innovation, dunnhumby came to us with their vision for the HuYu app (available on iOS and Android), which invites shoppers to scan grocery receipts from selected retailers and answer surveys in return for rewards, including shopping vouchers.
All data would be anonymized and aggregated before analysis. With these insights, retailers and could better understand their customers and improve their products and services.
Dunnhumby looked to leverage our delivery expertise to rapidly get the product to market, which would let them start building a user base. In practice, this meant using a collaborative problem-solving approach and building trust in order to make key technical decisions to enable the team to move quickly.
Our design and engineering excellence complemented dunnhumby’s own specialism in customer data science, laying the foundation for the perfect partnership. A trusted relationship grew as the joint teams collaborated across design, engineering and delivery.
We had a clear vision for the HuYu app and focused on the need to balance user experience with the needs of retailers and CPGs — for example, which features would be good for users and generate data which could create the most powerful insights? … We built a strong joint team and were able to deliver a great product in a very short time. The project has built a solid foundation and we have exciting plans for the future.
— Karyn Mukerjee, Director, Data Innovation and Partnerships at dunnhumby