通过各个渠道时刻触及客户并实现交易和互动
跨越每个接触点的体验
零售行业的变化并非新鲜事，满足当今消费者快速变化的期望是一个持续且永无止境的循环。十几年来，从食品杂货到电子产品，零售商始终在对抗销售额下降、成本上升、客户期望提高以及各种竞争对手抢占市场份额的问题。此外，非传统商业模式的爆炸式增长同样对所有零售商造成威胁，只有最卓越的零售商才能在这种环境下持续发展。
/ 我们如何提供无摩擦的全方位商务体验？
/ 我们如何重塑门店体验以产生更多价值和参与度？
/ 我们能否使用数据来推动持续的改进周期？
/ 我们如何创建一个从经营到营销再到运营的完全“动态门店”？
/ 我们是否足够重视客户体验反馈？
全渠道的本质
依靠 Valtech 的深厚根基和经验，我们的零售业务团队帮助零售商和品牌在当今市场中实现成功和发展。我们的战略团队首先深入了解您的客户，绘制他们的旅程，同时利用实体和数字零售的互联性，挖掘销售、经营、营销和社交渠道中隐藏的机会。
探索更高效、更个性化、更面向未来的商务解决方案：欢迎来到动态门店。
数字和实体是零售的两个方面
因此，我们不仅交付单纯的数字化体验，还打造店内互联体验，无论面向大众市场零售或概念店，还是作为获取经验的概念验证。
我们了解如何利用技术来增加收益
每个执行团队都面临着压力，要求通过技术投资实现并获取更多成果。从客户解决方案和 POS 解决方案，到全渠道商务、移动端和忠诚度计划，Valtech 的零售团队拥有丰富的经验，可以帮助您利用技术平台来推动端到端的投资回报率。
我们的工作涉及零售行业的各个领域
我们对大众市场零售、专门零售、消费品、奢侈品等之间的细微差异有着深刻的理解，还能够引导我们的客户举一反三。
我们了解实体店的力量和挑战
随着世界向数字化转型，实体店和传统渠道都在努力寻找自己在新市场中的角色。然而，一些零售商正在扩大实体店的足迹，并收获了庞大的产品阵容和强劲的销售业绩。我们的团队负责全球部分规模最大且最大胆的概念和体验店。
Redefining post-pandemic retail success
Retail success today hinges on an organization’s ability to create seamless, personalized experiences that resonate with consumers across all touchpoints.
At Valtech, we’re pioneering this transformation with our innovative approach, which drives growth, efficiency and customer loyalty for leading retailers worldwide.
Our unique methodology combines deep customer insights, sector expertise and cutting-edge technology to deliver experiences that exceed customer expectations.
By integrating data and AI throughout our solutions, we empower retailers to make informed decisions, optimize operations and deliver personalized interactions that foster lasting customer relationships.
Driving retail innovation
Our comprehensive approach to retail transformation is built on four key concepts, each powered by our data-driven framework:
1. Cultural relevance
We help retailers stay at the forefront of consumer trends and preferences, ensuring their brands remain relevant and resonant in an ever-changing market.
Personalized experiences are expected. To stand out from the competition, it is crucial for retailers to create meaningful connections with their target customers with each interaction.
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Customer-first perspective. Adopt a holistic approach that prioritizes customer needs and preferences at every stage, using advanced analytics to understand and anticipate customer journeys, customer values and customer behaviors.
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Segmented marketing with a niche approach. Tailor your marketing strategies to target specific cultural segments, recognizing and addressing the cultural differences that influence shopping behaviors and brand interactions.
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Activation and media campaigns. Develop targeted, data-driven campaigns that resonate with your audience and drive engagement across channels.
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Digital optimization. Identify and mitigate digital friction points to enhance the customer experience and drive innovation.
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Loyalty redefined. Craft modern loyalty programs that foster long-term relationships through continuous engagement and community-building.
2. Unified commerce
We create seamless omnichannel experiences that reflect modern consumers’ needs for convenience, immediacy and deep emotional connection.
Our approach includes a focus on composable architecture, allowing flexibility and scalability without being confined to a single technology stack
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MACH approach. Our composable architectures are microservices-based, API-first, cloud-native and headless.
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Full-stack expertise. We provide end-to-end solutions, from strategic planning to technical execution.
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Tech and data accelerators. We use accelerators in tech and data deployments to help our clients move faster in their retail business transformations, presenting a progressive and value-oriented way of working.
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Omnichannel orchestration. Integrate digital platforms, logistics and inventory management for a cohesive and highly flexible customer experiences across all touchpoints — physical and online.
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Data-driven personalization. Harness big data and AI to personalize interactions and drive memorable, unique experiences in real time.
3. Enterprise acceleration
We transform your entire enterprise to be more agile and responsive, optimizing technology investments for better returns.
This includes comprehensive change management and redesigning new operating models to ensure successful management of your unified commerce strategy with operational excellence daily.
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Agile technology adoption. Modernize to flexible, cloud-based platforms that support swift updates and scalability.
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Innovation culture. Embed agile methodologies and foster a product culture that encourage rapid testing and iteration.
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Cloud-driven flexibility. Implement solutions that provide the agility to scale based on real-time market data.
4. Future-back innovation
We promote a bold reimagining of possibilities through innovative proof-of-concept projects that pave the way for groundbreaking advancements.
Our approach leverages AI combined with immersive technologies such as AR/VR to deliver the most meaningful, personalized and intimate experiences.
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Design thinking approach. Use design thinking to anticipate and shape future products and services to help you stay ahead of the competition.
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Culture of innovation. Promote daring proofs-of-concept and rapid experimentation with a test-and-learn mindset.
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Predictive analytics and generative AI. Leverage AI to analyze customer data to predict trends and create personalized experiences.
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Redefining experiences. Address the tension between effortless transactions and meaningful interactions. This ensure every customer touchpoint is both efficient and engaging.
Data & AI: The foundation of modern retail
Underpinning all four concepts is our advance data & AI capability. We help retailers:
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Build robust data infrastructures that aggregate and activate diverse datasets.
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Enable decision intelligence through comprehensive dashboards and processes that provide actionable insights.
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Apply AI and machine learning to analyze customer behaviors and predict trends.
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Enable personalization at scale, tailoring marketing communications and product recommendations.
Our Data Strategy Quickstart workshop
Refine your data and improve your customer experience.
The workshop can help your organization identify achievable and measurable opportunities within categories such as:
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Product recommendations
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Loyalty programs
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Search
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Dynamic pricing
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Next-best-action models
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Communication and channels
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Customer segmentation
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Customer lifetime value
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Inventory optimization
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Omnichannel fulfillment
We’ll facilitate a collaborative workshop where senior resources are focused on the alignment of the most critical digital and data needs, helping you identify where digital and data products can deliver the most value.
The workshop looks like this:
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Research and interviews. We will conduct one-hour interviews with executive leaders in addition to our own workshop prep.
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Workshop. We’ll spend a half day with you prioritizing your business challenges and needs, identifying data use cases, setting priorities, then clarifying use cases by creating rough concepts.
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Readout. Afterward, we will spend one or two hours recapping, synthesizing everything learned and creating a sequenced use-case roadmap.
You will come away from this workshop with a prioritized roadmap of use cases to focus on, an understanding of next steps and insights into Valtech’s own way of working.
To learn more, contact our Retail team today.
Shape the future of retail with Valtech
With our proven track record of delivering innovative solutions for industry-leading retail clients, Valtech is uniquely positioned to help you navigate the complexities of modern retail.
Our approach — combining deep tech expertise, customer insights, and innovative design — enables us to create experiences that propel your brand ahead of the competition.
