The future of the automotive industry starts now
The automotive industry is undergoing a significant transformation beyond just the car. The core trends, from connectivity to autonomy, shared ownership to electrification, are rapidly evolving the automotive landscape, and are triggering other key mobility trends. Trends that are fundamentally reshaping the way we think about cars and how they fit into our lives and what we expect from mobility brands in terms of not just their products but also the experiences that they are providing.
Connected vehicles are becoming increasingly prevalent, with projections showing that by 2030, 95% of new vehicles sold will be connected. However, despite this growth in vehicle connectivity, many car owners still prefer third-party systems like Apple CarPlay and Android Auto over OEMs' built-in systems. This presents an opportunity for OEMs to build marketplaces and partnerships that cater to the unique space of the car.
Autonomous driving is also becoming a reality, particularly in the shared space with services like robo-taxis. This shift from drivers to guests and viewing vehicles as the "third space" opens new possibilities for experience innovation and engagement.
Car sharing and subscription models are on the rise, attracting new customers to automotive brands. This shift towards alternative ownership models requires OEMs to adapt their commerce capabilities and design experiences around a different customer journey.
Electrification is not only changing the cars themselves but also impacting sales, after-sales service and charging infrastructure. This shift towards electric vehicles is creating a whole new ecosystem for car brands to integrate into. To get the most out of connected vehicle technology, automotive companies must focus on elevating the customer experience through in-car personalization options, membership programs, in-car entertainment services, and customer-centric digital experiences. They must also accelerate their commerce capabilities through direct-to-consumer models, functions-on-demand, in-car ecommerce and marketplaces.
Enterprise transformation is also crucial in this evolving landscape, with a focus on connected vehicle technology, scalable IoT solutions, digital lifecycle management, agile product culture and connected safety features. Marketing creativity and performance play a key role in leveraging the car as a channel for brand experiences and integrated campaigns.
Data enablement stands as an essential pillar in navigating current mobility trends, facilitating seamless data connectivity, predictive maintenance, and data management in connected environments. Our offering goes beyond, empowering decision makers within OEMs and other mobility companies with capabilities in stock prediction, simulation, data lineage tracking and dynamic insights through customizable dashboards, all while recognizing that data enablement serves as the foundational bedrock for AI integration.
By combining automotive know-how with Valtech's expertise across industries like consumer goods, retail, healthcare, financial services, travel & hospitality, manufacturers can unlock unprecedented opportunities for new services and products that cater to evolving customer needs. The future of the automotive industry lies in embracing these mobility trends and adapting to meet the changing demands of consumers in a rapidly evolving landscape.
Valtech services for connected mobility
At Valtech, we don't just navigate the ever-evolving mobility landscape, we architect it. We offer a comprehensive suite of services built around five key pillars, empowering you to transform every facet of the automotive experience.
Commerce Acceleration
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Future of Commerce: Embrace innovative commerce models to stay ahead of the curve.
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D2C Models: Establish a direct line to your customers and unlock new revenue streams.
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Functions-on-demand: Deliver features and services on-demand, optimizing resource allocation.
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In-Car ecommerce: Transform the car into a convenient and secure shopping platform.
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Digital Marketplace: Facilitate seamless transactions within a thriving digital marketplace.
Experience Elevation
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Personalized In-Car Experiences: Craft bespoke in-car journeys that cater to individual preferences.
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Membership Programs: Foster loyalty and engagement with tailored membership programs.
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In-Car Entertainment & Infotainment Services: Keep passengers entertained and informed with cutting-edge infotainment solutions.
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Customer Centric Digital Experiences: Design seamless digital touchpoints that keep users engaged throughout their journey.
Enterprise Transformation
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Software-Defined Vehicle (SDV): Harness the power of software to redefine the modern vehicle.
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(Scalable) IoT: Leverage the power of the Internet of Things to connect your vehicles seamlessly.
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Digital Lifecycle Management: Streamline the entire vehicle lifecycle from design to production.
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Agile at Scale & Product Culture: Foster a culture of agility and innovation for continuous product improvement.
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Connected Safety: Prioritize safety with cutting-edge connected car technology.
Marketing, Creativity and Performance
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The Car as a Channel: Reach your target audience directly through the in-car experience.
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In-Car Brand Experience: Forge deeper connections with your brand through immersive in-car experiences.
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Integrated Campaigns: Develop cohesive marketing campaigns that span the entire customer journey.
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Point-of-Sale per Situation: Deliver targeted messaging at the most opportune moments.
Data Enablement
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Complex Data Connectivity: Master the art of connecting disparate data sources to gain valuable insights.
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Leaping Data Management: Effectively manage the ever-increasing volume of data generated by connected vehicles.
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Data Monetization: Unlock the hidden potential of your data to drive strategic decision-making.
Advancing connected mobility throughout the customer journey
In today's dynamic mobility landscape, a singular focus isn't enough. Valtech stands out from the competition by offering a comprehensive approach that seamlessly integrates consulting and delivery services across the entire customer journey.
We don't just design stunning interfaces; we delve deep into the very core of the vehicle. Our unparalleled understanding of the backend, the intricate "digital machine room" of a connected vehicle, empowers us to build exceptional services on top of a rock-solid foundation.
This unique vantage point enables us to craft flawless user experiences that extend far beyond the dashboard. We orchestrate a cohesive narrative that transcends the physical car, encompassing everything from pre-drive anticipation to the post-drive connection.
Choose Valtech as your partner and unlock the full potential of mobility. Together, we'll engineer experiences that not only impress but resonate, helping your brand leap past the competition.
Our ability to offer a true 360° experience, both in-car and out-of-car, gives us a very unique position in the market. We have the relevant experience within mobility but can also tap into and bring together experiences from other sectors such as retail and luxury. This makes us the ideal bridge between our mobility clients, technology partners and big tech.
— Peter Ivanov, Managing Director, Mobility Global
连接车内和车外体验
我们正在与大众、宝马、奥迪和丰田等汽车制造商合作，将独立的互联产品转变为完整的数字化客户体验。我们帮助他们寻找新方法，以更好地融入智慧城市和周围环境。我们交付了互联服务平台、全新经销商体验、采购解决方案和独特的在线销售选项，并帮助一些世界知名品牌重新设计了从购买到车内体验的端到端客户旅程。
自 2009 年以来， Valtech 和大众汽车集团始终在互联汽车领域开展合作。由于合作取得了极大的成功，我们得以将这一伙伴关系扩展至更多项目，并将我们的服务范围扩展到其他公司以及更多其他方面。
基于这一深厚渊源，大众汽车集团和 Valtech 的合资企业 Valtech Mobility 就此诞生。我们的目标是提供细致入微的创新解决方案，同时创造明确的附加价值，并实现直观操作。凭借我们以用户为中心的设计和实现方法，我们正在帮助 OEM（原始设备制造商）定义互联汽车以及其他领域的未来。
从头至尾的数字化转型
为了满足当今世界的数字化需求，许多公司都需要一个数字化合作伙伴。这使得公司可以潜心于他们的产品和服务项目，而数字专家则专注于打造能够理想展示这些产品的平台。但当您选择的数字合作伙伴对客户公司的日常工作也具有一定的专业性了解时，这便是所谓的最佳合作关系。
Valtech 的汽车行业客户遍布整个移动出行领域，我们的专业知识正是您所需要的。
Valtech 与汽车行业的知名企业合作超过 20 年，在汽车和移动出行领域积累了长期且丰富的经验。在此之上，结合我们的内部自有知识以及持续的研究工作，我们得以深入了解该行业的各个方面。
我们在汽车行业客户旅程的方方面面都拥有出色的成绩。但与其自夸我们是汽车领域的领导者，不如直接向您展示我们的工作成果。
不只是购买
提供数字信息和解答常见问题是远远不够的，因为购车的过程也在发生变化，以适应数字化优先的时代。 Valtech 在帮助客户升级购车方式方面拥有独到经验。无论是选择或打造合适汽车的过程，或是金融服务，我们都可以为您提供支持。
宝马在寻求为客户打造更加无缝的改装车体验时，我们创建了全新的汽车配置器，以此帮助他们将该项目提升到新的层次。最终的成果为一套独特的汽车配对系统，可以为客户匹配理想的宝马车型。虽然可以轻而易举地实现在线打造汽车，但线上完成购车却可能会是艰难的抉择。
因此，当丰田想要测试其客户是否会对线上购车感兴趣时，他们与 Valtech 合作建立了一个平台推进这项工作。现在，客户无需前往经销商，丰田金融服务即可提供贷款购车。
与这些行业巨头合作的项目涉及客户体验旅程的各个重要方面，促使我们走上了创建专注于某个特定垂直领域的全套业务的道路。
类似于宝马这样的公司需要转型为科技公司，以满足电动汽车、自动驾驶和一般物联网集成的需求，因为尽管汽车制造商对发动机和变速箱非常了解，但 Alexa 功能的整合需要不同的技能组合。宝马在寻求改进自动驾驶技术时，他们选择 Valtech 来帮助其从计划驱动的开发流程转向敏捷开发。改变工作方式对于宝马至关重要，这为他们开发自动驾驶汽车所需的技术以及配套的 UX（用户体验）做好准备。
电动汽车在全球范围内持续发展，而 Valtech 从一开始便在帮助这些公司在这一重要旅程中引领潮流。在大众汽车需要宣传其即将推出的电动汽车时， Valtech 帮助他们建立了电动驾驶枢纽。该枢纽既可以作为知识中心并解答常见问题，也可以作为预购模块。客户能够在此获取所有需要的信息，以帮助他们了解并购买第一辆电动汽车。
汽车行业的成功未来需要数字合作伙伴
无论您是希望增强车辆的 UX/UI、物联网集成或自动驾驶功能，还是升级客户在线查找、定制和购车的方式，甚至是搭载 MaaS 服务，您都需要一个可靠的数字合作伙伴来帮助您实现未来的汽车需求。理想的情况是该合作伙伴已经对汽车生产和客户购买过程具备足够的了解，因此可为您提供实现您目标的成熟想法。
我们与行业知名公司合作的经验、我们对汽车客户需求的研究以及我们为应对众多汽车公司和 OEM（原始设备制造商）面临的挑战而实现的成果皆有目共睹。
我们帮助移动出行客户设计、构建并推动行业的未来。您会加入我们吗？
