It’s clear that when it comes to customer experience, consumers now expect the same service from B2B interactions as they currently get from their B2C engagements. From product personalisation to seamless check out processes, B2B companies need to focus on customer centric approaches that make doing business with them as easy as possible.
The Digital revolution requires a shift from simply selling products to serving customers across both the B2B and B2C industries. But, to meet the needs of the consumer in today’s markets, firms must face up to the dominating presence of third-party marketplaces like Amazon Business.
As companies expand through organic growth and acquisitions, there’s always a risk that the technology will become far more complicated than it needs to be. When you end up in a position where you have multiple platforms, systems and set ups, how can you make sure you’re avoiding the common pitfalls and avoiding a tech disaster?
