For many years, the data space has been the Wild West: lawless and chaotic. In this chaos, organizations scraped and collected as much data as they could get their hands on, without clear consideration for what they were going to do with this information.
There are few things more disheartening than when we hear our customers say that they invested a huge amount of money in a platform that isn’t delivering what was promised. Of course there are a number of reasons that this might be the case.
