Fueling rapid business growth

When a brand-new, multi-channel experience delivers more than one million orders and £27 million in revenue within 12 months of launch, you know you’ve done something right.

We helped leading hardware retailer Toolstation create a frictionless, data-driven, mobile-first solution that would facilitate its expansion across Europe. The result is market-leading in numerous regions and a key driver of Toolstation’s continued business growth.

• Speed to value. The mobile-first experience went from idea to the Apple and Google app stores in 12 weeks.

• Revenue generation. More than 1.1 million orders and £27 million in revenue processed in 12 months.

• 4.8-star ratings. High average ratings across both Play Store and App Store, with over 500,000 downloads and counting.

• Widespread daily usage. The app boasts more than 26,000 daily users on average.

• Multi-language across markets. Simultaneously launched in other languages with functionality tailored to individual markets that include the Netherlands, Belgium and France.

The ecommerce app we developed for and with Toolstation provides the most intelligent digital experience in the industry, giving consumers and trade customers the ability to go from search to purchase in only a few taps.

Our data-driven approach of using research and insights from key target audiences meant that we could build a frictionless experience that ultimately drives customer loyalty, advocacy and profitability.

The design and build were such that the new app can scale along with Toolstation while managing maintenance costs and reducing waste, all thanks to leveraging cross-platform technologies to power the proposition.

A two-week discovery period set up a fast-paced delivery timeline of only 10 weeks for a product that is both polished and competitive in its many markets.

Leveraging a groundbreaking, cross-platform framework, Flutter, through our Google Cloud partnership, we worked with Toolstation to build natively, rapidly and efficiently, all from a single code base.

From low-fidelity wireframes to high-quality tech foundations, we addressed consumer and trade customer needs with a product guided by comprehensive user research and validation to complement our intelligent experience expertise.

Our divide-and-conquer approach with strategically placed touchpoints between teams facilitated a frictionless workflow, so together we could deliver an experience that would resonate with customers and drive app-based revenue for Toolstation.

With aligned ways of working and a combined focus on speed-to-value, our customer-obsessed teams delivered a robust experience that will scale with Toolstation as it goes from strength to strength.

In the UK, the app now accounts for 10% of Toolstation’s sales, and it’s built to allow seamless international expansion beyond the Netherlands, Belgium and France — markets in which the apps already take advantage of the single code base.