Profoto
Shaping Light and Customer Experience
An iconic photography company transforms to include a rich B2C commerce experience.
![](/49eeb5/globalassets/00-global/02-images/07-work/profoto/profoto-masthead--mobile.jpg?width=500&height=282&mode=crop&format=jpg)
Get to Know Profoto
About
![](/49eb86/globalassets/00-global/02-images/07-work/profoto/profoto-two-column-user.jpg?width=380&height=160&mode=crop&format=jpg)
The Goals
![](/49e8bc/globalassets/00-global/02-images/07-work/profoto/profoto_twocolumn-block-transformation_web.jpg?width=380&height=160&mode=crop&format=jpg)
The Transformation
The UX Story
Profoto
New, robust digital engagement
Profoto
![](/49ec44/globalassets/00-global/02-images/07-work/profoto/profoto-twocolumn-academy.jpg?width=380&height=160&mode=crop&format=jpg)
Profoto Academy
In-platform purchase
![](/49e8bc/globalassets/00-global/02-images/07-work/profoto/profoto_twocolumn-my-profoto.jpg?width=380&height=160&mode=crop&format=jpg)