Our delivery approach focused on user needs from the outset, with continuous user research at the heart of the delivery cadence. In the initial 4-week Discovery, the co-sourced, co-located TfGM-Valtech delivery team gathered insights from over 1,200 people. Among other techniques, we undertook “guerilla” testing on the streets of Greater Manchester, hosted focus groups and interviews, and conducted quantitative surveys on the TfGM’s free public Wi-Fi.
The team prototyped ideas, testing them with real users, and would only invest in developing features that had been proven to meet user needs. This was an important decision, as many organisations waste money building features that are never used by customers.
A key objective was to make the service highly accessible, so developing and testing for accessibility needs was built in from the outset. The team also worked closely with the Disability Design Reference Group throughout the project to conduct testing with people with real-world accessibility needs.