Valtech announces global partnership with Akeneo to strengthen product experience management (PXM) offering

maj 25, 2023

Through the partnership, Valtech will enhance PXM capabilities furthering its commitment to providing superior and accurate product experiences across customer touchpoints in the course of a business transformation

Valtech today announced a global partnership with Akeneo, the Product Experience company. The partnership underscores Valtech's commitment to creating seamless customer experiences by leveraging industry-leading solutions.

Akeneo brings its Product Information Management (PIM) solution into Valtech's suite of commerce experience offerings, providing a comprehensive, composable SaaS-based solution to further enhance Valtech’s ability to deliver exceptional product experiences. This collaboration empowers Valtech to activate product stories wherever its customers are. Together, Valtech and Akeneo will enable brands to deliver engaging, world-class product experiences across all owned and unowned channels with agility and accuracy.

“Akeneo is undoubtedly one of the strongest players in the PXM field,” said Raphaël Iscar, Global Director PXM & Product Strategy at Valtech. “As a SaaS solution stamped by the MACH Alliance, Akeneo PIM integrates seamlessly with a wide variety of complementary product management technologies, including some of the leading commerce solutions. This flexibility is essential to deliver on Valtech’s promise of excellence in commerce, whether online or offline. The ease of use secures adoption and the long-term autonomy of our clients on the platform.”

“Commerce is all about experiences, and whether it’s online or offline, customers want a unified experience,” said Charles Desjardins, Executive Vice President & Managing Director, Valtech Commerce, North America. “Being able to provide the right insights at the right time, in an engaging and intuitive way across all channels and touchpoints, is a key differentiator and essential for any commerce business to attain and retain customers.”

The partnership offers a compelling value proposition, blending Valtech's expertise in preparing businesses to capitalize on the latest emerging technologies with Akeneo's unparalleled mastery of product information management. Valtech’s customers will receive the support they need to bridge PXM with their remaining tech stack, as Valtech provides the change management needed to operate this new single source of truth across all product information.

"At Akeneo, we believe that having the right partners is what fully brings our product to life,” said Mark Holenstein, COO of Akeneo. “Valtech stands out as a superior partner due to its relentless pursuit of adoption through change management practices and the robustness of its technical expertise. Its proficiency and experience guarantee successful PXM implementations and an excellent Return on Investment.”

An additional element of this partnership will see Valtech and Akeneo develop a joint training Academy to prepare Valtech’s technical and business consultants on the best practices of product catalog management. Valtech's commitment to training teams on Akeneo is a primary reason the Akeneo team selected Valtech as one of its three key partners worldwide in 2023.

About Akeneo

Akeneo brings a complete and composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record in order to drive compelling and consistent product experiences supporting any route-to-market and the entire customer lifecycle. With its open platform, a leading PIM for product data and asset management, and extensive connected ecosystem with Akeneo App Store, Akeneo Product Cloud empowers commerce businesses to deliver world-class product experiences that unlock growth.

Leading global brands, manufacturers, distributors, and retailers, including BASF Group, Canon USA, Chico’s FAS and Forever 21 trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo Product Cloud, companies can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced returns, faster time to market, and increased team productivity. Learn more at www.akeneo.com.