Driving Traffic to Physical Retail

Ivanhoé Cambridge Inc. is a Canadian real estate company with assets around the globe. Its areas of activity are investment, development, asset management, operations and leasing. The company's real estate portfolio consists primarily of multi-residential properties, industrial/logistics real estate, shopping centres and office properties. It also has ownership interests in real estate investment funds and hotels.

Headquartered in Montreal, Ivanhoé Cambridge has more than 1,000 employees worldwide and is now among the 10 largest real estate companies in the world. When they were looking for a digital partner to help improve their digital offering and to meet changing standards in accessability, Valtech was happy to help. 

For a long time, brands have created their websites without much throught being paid to the accessibility of the site. Now, with SEO rankings and even laws being passed in countries establishing the minimum standards for accessibility, we're seeing more and more companies make the crucial shift into a more accessible practices in their web design. In order to meet the requirements set by the AODA (Accessibility for Ontarians with Disabilities Act), Ivanhoé Cambridge embarked on a project with Valtech as their digital partner to help improve the site's accessibility rating. 

The project touched on multiple aspects of the site, but four of the top-of-mind concerns were:

• Code formatting
• Standardize visual focus indication
• Adjust color contrasts
• Standardize keyboard navigation

This is not an exhastive list, but it shows elements of the site that Ivanhoé Cambridge was focused on. Over the time of our involvement, we addressed all of these issue and more in an effort to improve the company's accessibility, but that's not all we were able to help with. 

The campaign, which ran for almost two months leading up to the opening and the first few weeks after the opening, reached over 26,000 consumers by email and brought 11,000 consumers to the shopping centre to enter the contest. Additionally, 10,781 personalized coupons were created specifically for this event. 

Additionally, due to our involvement, Ivanhoé Cambridge has improved its sites' accessability rankings and brought their digital presence more firmly into compliance with AODA. And each of their commercial properties has access to a new booking PWA they can use for more than just Santa visits. 

For more information about how PWAs might help your business, or if you have concerns about your site's accessability, contact us today for a free consulation with our experts.