december 09, 2024
B2B Online Florida is a one-of-a-kind community, and it was a real pleasure to connect with industry leaders and innovators in November. Not only were we able to hear from the brightest minds in B2B — and contribute to the conversation — we left inspired by the energy and vision that leaders brought to the table.
The event showcased both the challenges facing the industry and the bold strategies and innovative approaches being used to overcome them. From the pivotal role of data to the power of sharing learning and a growing desire for ROI-driven action, the discussions were a powerful reminder of the resilience driving the sector forward.
Here are three key takeaways from Orlando to inspire your transformation journey:
1. Every road leads back to data
While AI dominated much of the conversation, one recurring theme was clear: data remains the critical foundation for success. Fragmented systems, inconsistent governance and misalignment between internal teams and external partners continue to block organizations from fully harnessing the power of AI and other advanced technologies.
Solving these issues means tackling data at its core. Building robust internal governance to manage and standardize data effectively is critical. But it doesn’t end there — partner collaboration is equally crucial. Ensuring vendors align with your data practices creates a cohesive, integrated ecosystem that drives results.
There’s no quick fix, but organizations taking deliberate steps to establish a unified and reliable data framework will be better positioned to unlock the potential of digital tools and drive sustained success in the future.
2. The power of shared experiences
Amid the flood of information from vendors, analysts and technology providers, attendees made it clear that insights from peers are some of the most valuable.
There’s something uniquely reassuring about hearing how someone in a similar role has tackled shared challenges or unlocked new opportunities — it builds trust and relatability in ways other sources simply can’t. It’s one thing to hear a pitch about a solution; it’s entirely different to hear a firsthand account of measurable success from someone who’s been in your shoes.
This trend underscores the importance of creating spaces for B2B leaders to connect and learn from one another. Whether through workshops, case studies or community forums, peer learning will continue to be a key driver for innovation and adoption.
3. A hunger for actionable insights
At B2B Online, the message from attendees was loud and clear: they’re looking for tactical, ROI-driven insights they can act on right now. They know that digital growth is non-negotiable, and that companies that don’t innovate will fall behind. There’s already strong buy-in for digital transformation, customer experience innovation and commerce acceleration. But what leaders really want are actionable solutions to specific challenges.
The details matter. Leaders are asking: What steps can I take today? Which tactics will deliver the best ROI? How do I address this one pressing issue? These are the questions keeping decision-makers awake at night, and they’re seeking clarity and direction.
Valtech’s Jared Johnson tackled this head-on during his workshop on pricing strategies. By focusing on actionable solutions, he provided a roadmap to help attendees address a pressing business challenge. This practical, no-nonsense approach resonated with participants, who want insights they can translate into results.
Keep learning
At Valtech, we empower B2B businesses with the tools and insights they need to navigate constant change. For more actionable insights, download our recent whitepaper — The B2B Evolution: Data and Customer Experience — and learn how to put data and experience at the heart of your transformation strategy.
