Alcance, transacione e envolva seu cliente em todos os canais, em todas as interações, a cada hora do dia
Permitimos que varejistas e marcas tenham sucesso e prosperem no mercado atual. De soluções de comércio líderes mundiais a experiências de geração de receita na loja, trabalhamos com clientes como Levi's, MAC Cosmetics, L'Oréal, Pandora e Decathlon para ajudá-los a reimaginar o varejo, ativar dados e transformar a forma como eles se envolvem com seus consumidores em todos os pontos de contato.
Ajudando os varejistas a responder - e agir - às grandes perguntas:
/ Como podemos oferecer uma experiência omni-commerce sem atrito?
/ Como reinventar a experiência da loja para gerar mais valor e engajamento?
/ Podemos usar dados para impulsionar um ciclo de melhoria contínua?
/ Como criar uma "Loja Dinâmica" completa, do merchandising ao marketing e às operações?
/ Nós nos preocupamos o suficiente com o feedback da experiência do cliente?
abemos que o digital e o físico são dois lados da mesma moeda.
Por essa mesma razão, não oferecemos apenas experiências digitais, mas também experiências conectadas na loja, seja para varejo de massa, lojas conceito ou como prova de conceito para ganhar experiência.
Sabemos como utilizar a tecnologia para gerar receita
Toda equipe executiva está sob pressão para fazer mais – obter mais – dos investimentos em tecnologia. De soluções de clientela e soluções de PDV a programas de omni-commerce, móveis e de fidelidade, a equipe de varejo da Valtech tem a experiência para ajudá-lo a alavancar plataformas de tecnologia para impulsionar o ROI de ponta a ponta.
Trabalhamos em todos os segmentos do varejo
Temos uma profunda apreciação das nuances entre varejo de mercado de massa, varejo especializado, bens de consumo, luxo, etc. E também podemos orientar nossos clientes em direção a oportunidades de polinização cruzada de ideias.
Entendemos o poder — e o desafio — de uma loja física
À medida que mais partes do mundo se movem para o digital, as lojas físicas e os canais tradicionais lutam para encontrar seu papel no novo mercado. No entanto, alguns varejistas estão dobrando a presença de lojas físicas e sendo recompensados com enormes filas e fortes vendas. Nossa equipe tem sido responsável por algumas das maiores e mais ousadas lojas de conceito e experiência em todo o mundo.
Ouça nosso podcast sobre A Dimensão de Dados
Com a ambição de oferecer as melhores experiências possíveis para seus usuários (e obter novas oportunidades de receita para si mesmos no processo), as marcas estão compreensivelmente se voltando para seus dados para procurar as respostas. Mas, para oferecer as experiências que agregam mais valor, é necessário um entendimento genuíno dos dados do cliente.
Redefining post-pandemic retail success
Retail success today hinges on an organization’s ability to create seamless, personalized experiences that resonate with consumers across all touchpoints.
At Valtech, we’re pioneering this transformation with our innovative approach, which drives growth, efficiency and customer loyalty for leading retailers worldwide.
Our unique methodology combines deep customer insights, sector expertise and cutting-edge technology to deliver experiences that exceed customer expectations.
By integrating data and AI throughout our solutions, we empower retailers to make informed decisions, optimize operations and deliver personalized interactions that foster lasting customer relationships.
Driving retail innovation
Our comprehensive approach to retail transformation is built on four key concepts, each powered by our data-driven framework:
1. Cultural relevance
We help retailers stay at the forefront of consumer trends and preferences, ensuring their brands remain relevant and resonant in an ever-changing market.
Personalized experiences are expected. To stand out from the competition, it is crucial for retailers to create meaningful connections with their target customers with each interaction.
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Customer-first perspective. Adopt a holistic approach that prioritizes customer needs and preferences at every stage, using advanced analytics to understand and anticipate customer journeys, customer values and customer behaviors.
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Segmented marketing with a niche approach. Tailor your marketing strategies to target specific cultural segments, recognizing and addressing the cultural differences that influence shopping behaviors and brand interactions.
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Activation and media campaigns. Develop targeted, data-driven campaigns that resonate with your audience and drive engagement across channels.
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Digital optimization. Identify and mitigate digital friction points to enhance the customer experience and drive innovation.
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Loyalty redefined. Craft modern loyalty programs that foster long-term relationships through continuous engagement and community-building.
2. Unified commerce
We create seamless omnichannel experiences that reflect modern consumers’ needs for convenience, immediacy and deep emotional connection.
Our approach includes a focus on composable architecture, allowing flexibility and scalability without being confined to a single technology stack
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MACH approach. Our composable architectures are microservices-based, API-first, cloud-native and headless.
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Full-stack expertise. We provide end-to-end solutions, from strategic planning to technical execution.
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Tech and data accelerators. We use accelerators in tech and data deployments to help our clients move faster in their retail business transformations, presenting a progressive and value-oriented way of working.
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Omnichannel orchestration. Integrate digital platforms, logistics and inventory management for a cohesive and highly flexible customer experiences across all touchpoints — physical and online.
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Data-driven personalization. Harness big data and AI to personalize interactions and drive memorable, unique experiences in real time.
3. Enterprise acceleration
We transform your entire enterprise to be more agile and responsive, optimizing technology investments for better returns.
This includes comprehensive change management and redesigning new operating models to ensure successful management of your unified commerce strategy with operational excellence daily.
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Agile technology adoption. Modernize to flexible, cloud-based platforms that support swift updates and scalability.
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Innovation culture. Embed agile methodologies and foster a product culture that encourage rapid testing and iteration.
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Cloud-driven flexibility. Implement solutions that provide the agility to scale based on real-time market data.
4. Future-back innovation
We promote a bold reimagining of possibilities through innovative proof-of-concept projects that pave the way for groundbreaking advancements.
Our approach leverages AI combined with immersive technologies such as AR/VR to deliver the most meaningful, personalized and intimate experiences.
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Design thinking approach. Use design thinking to anticipate and shape future products and services to help you stay ahead of the competition.
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Culture of innovation. Promote daring proofs-of-concept and rapid experimentation with a test-and-learn mindset.
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Predictive analytics and generative AI. Leverage AI to analyze customer data to predict trends and create personalized experiences.
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Redefining experiences. Address the tension between effortless transactions and meaningful interactions. This ensure every customer touchpoint is both efficient and engaging.
Data & AI: The foundation of modern retail
Underpinning all four concepts is our advance data & AI capability. We help retailers:
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Build robust data infrastructures that aggregate and activate diverse datasets.
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Enable decision intelligence through comprehensive dashboards and processes that provide actionable insights.
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Apply AI and machine learning to analyze customer behaviors and predict trends.
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Enable personalization at scale, tailoring marketing communications and product recommendations.
Our Data Strategy Quickstart workshop
Refine your data and improve your customer experience.
The workshop can help your organization identify achievable and measurable opportunities within categories such as:
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Product recommendations
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Loyalty programs
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Search
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Dynamic pricing
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Next-best-action models
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Communication and channels
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Customer segmentation
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Customer lifetime value
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Inventory optimization
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Omnichannel fulfillment
We’ll facilitate a collaborative workshop where senior resources are focused on the alignment of the most critical digital and data needs, helping you identify where digital and data products can deliver the most value.
The workshop looks like this:
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Research and interviews. We will conduct one-hour interviews with executive leaders in addition to our own workshop prep.
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Workshop. We’ll spend a half day with you prioritizing your business challenges and needs, identifying data use cases, setting priorities, then clarifying use cases by creating rough concepts.
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Readout. Afterward, we will spend one or two hours recapping, synthesizing everything learned and creating a sequenced use-case roadmap.
You will come away from this workshop with a prioritized roadmap of use cases to focus on, an understanding of next steps and insights into Valtech’s own way of working.
To learn more, contact our Retail team today.
Shape the future of retail with Valtech
With our proven track record of delivering innovative solutions for industry-leading retail clients, Valtech is uniquely positioned to help you navigate the complexities of modern retail.
Our approach — combining deep tech expertise, customer insights, and innovative design — enables us to create experiences that propel your brand ahead of the competition.
