A strategic long-term collaboration

At the turn of the century, the sun was coming up on a new digital dawn for the UK’s food retailers. New and emerging tech was expanding the possibilities for communicating with customers and selling them products.

Co-op, one of the country’s most loved and respected brands, needed a partner to make the most of the opportunities.

They chose us, and a two-decade-long partnership of innovation began. With a shared vision, ambition and aligned business ethos, we were able to push digital experiences forward.

• Leading the way. Innovative digital experiences were created across a variety of channels.

• Intelligent progress. Data and insight were always used to drive design.

• Exceptional creative. From thumb-stopping video to eye-catching ads, our creatives delivered brilliant work, day after day. This included a strategy that made owned content work even harder.

• The power of relationships. A strong agency and client partnership endured across the years, leading to greater understanding and better outputs.

When Co-op’s membership experience went mobile, we were asked to deliver a memorable launch. This campaign resulted in Co-op being the most talked about grocer across social. In the first two days, it drove 107,000 app downloads, drove 6,000 new member sign ups and was the eighth most downloaded app on the Apple store.

In the late 2010s, Co-op had the capability to provide a delivery service. We both developed the online customer journey and launched the service with a breakthrough campaign that emphasized the speed and convenience of the delivery. 


Every year, Co-op’s members raise millions for local causes, and we were asked to celebrate a £15 million payout.

To achieve this, we conceived, designed and built an innovative digital experience that used AR (and 3D virtual balloons) to engage and inform users. This resulted in Co-op being the No. 1 talked about grocer across social with a 50% increase of net sentiment, making people feel good about the brand.

Following a rigorous discovery phase, we landed on a core web proposition of Contextual Convenience born out of the understanding that Co-op needed a website that created a more intelligent experience with the customer.

The end result truly reflected the brand and provided solutions to personal shopping missions. The new website resulted in a 336% increase in average time spent on the page. An 80% decrease in site search suggesting users found what they wanted more easily.