Novo Nordisk

The value of a physical space to reach new customers isn’t simply the realm of retailers. For this guest, their physical presence at global conferences was a strategic part of their business. When it comes to targeted communication, few industries are more tightly regulated than Pharma but when the messaging stakes are so high, how can you make sure that you’re communicating to the right people, with the right message, at the right time?

In this episode we speak to Betina Strøm Rohde, Associate Director Customer Engagement at leading global healthcare company, Novo Nordisk.