Pratt & Whitney

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that...

Discover how they're bringing more personality and expert-led conversations into their social marketing efforts, empowering more of their people to connect directly with their customers, streamlining their diverse social channels and global digital assets, and bringing more iterative and measurable insights to their digital marketing strategies. This is supercharged marketing!

Topics: Digital Marketing Strategy, Marketing, Digital Marketing, Social Media, Storytelling, Connecting with customers, Human-centric marketing