Valtech's Integrated Commerce Network

Navigating the digital commerce landscape

At the intersection of technology and consumer demand, digital commerce is driving over $5.7 trillion in global sales. This digital era levels the playing field, enabling new businesses to leap ahead by quickly adapting to consumer needs.

Agility, powered by advanced technology, is essential for any business aiming to thrive. Standing still is not an option. That is why companies must invest in their commerce platforms to stay competitive.

Research from Valtech highlights a consistent theme – business leaders struggle to trust and utilize their data. Data silos restrict brands from unlocking value, driving innovation and improving customer experience.

Shockingly, 72% of consumers have never had a memorable, positive experience with a retailer in exchange for their data.

- Valtech, State of Omnichannel Report 2023

 

Establishing a strong foundation for innovation

To navigate this dynamic environment, a robust foundation is critical for supporting future innovation and achieving quick time-to-value. Monolithic legacy systems hinder the rapid deployment of new features, making slow progress costly.

Understanding the customer is central to this modernization journey. Tailored marketing, personalized experiences and effective use of customer data are key growth drivers.

Summary of the challenges

• Unclear customer experience strategies, including the inability to reach a consensus on defining the customer experience and how to improve it.

• Siloed information in terms of collecting, managing and storing customer data.

• Confusing procurement choices and integration path for modern commerce solutions.

• Risk of data leakage from disparate solutions.

 

 

Our approach ­– Integrated Commerce Network

To empower our clients to leap beyond traditional commerce limitations, Valtech has launched the Integrated Commerce Network (ICN). This curated network of software partners transforms commerce, marketing and customer experience. By combining the uncommon, we bring together best-in-breed solutions that complement each other seamlessly, driving breakthrough innovations.

Key ICN partners

• commercetools: A robust and flexible foundation with unlimited scalability that supports all commerce operations. It offers all the components you need to build and run shopping experiences across all digital and physical touchpoints, adapting to changing market dynamics and customer preferences.

• Bloomreach: An AI-powered ecommerce personalization platform with marketing automation capabilities, integrating with Google Cloud’s BigQuery to create engaging customer experiences and increase conversion rates.

• Quantum Metric: A customer-centered digital analytics platform simplifying the monitoring, diagnosing and optimizing of critical digital journeys. It offers deep customer insights tied to core business objectives.

 

Expanding the ICN

The ICN will continue to grow, incorporating partners that help businesses like yours unlock new revenue streams and borderless innovation. Now is the time for data-driven commerce transformation and Valtech is at the forefront.

 

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