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Stratégie digitale centrée sur le client

Retail Biens de consommation Créativité et performance marketing

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À quoi s'attendre

Dans ce podcast nous découvrons comment un ensemble de compétences hybrides permet d'obtenir un avantage unique en matière de transformation digitale sur plusieurs marchés canadiens. C'est le cas de Dan Dickinson, EVP technologie et digital chez l'un des plus grands producteurs de vin du Canada, Arterra Wines Canada.

Sujets: Transformation Digitale, Innovation, Retail, Client au coeur de la Stratégie

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Speakers
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Dan Dickinson
Arterra Wines Canada

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Case

Dunelm
A person holding a cup of coffee while browsing an online store on a laptop. The screen displays a Dunelm website page showing various green dining table runners with product images, prices, and filters for selection. The individual is seated on a couch with a colorful throw blanket in the background.

Cas client

Unilever OneView
Close-up of a tablet showing a screen with colorful tiles grouped in different categories. The first heading reads “EXECUTIVE”, with tiles below such as “COMPASS REPORTING” and “CLUSTER WEEKLY SALES”. The second heading reads “FINANCIAL”, with tiles below such as “GEOGRAPHY FORECAST” and “BRAND P&L”. The third heading reads “MARKETING”, with tiles below such as “BRAND STRATEGY”, CONSUMER & SHOPPER INSIGHTS”. The fourth category reads “CUSTOMER DEVELOPMENT”, with tiles below such as “PERFECT STORE”, and “CHANNEL REPORTING”. The fifth category “SUPPLY CHAIN”, runs out of the screen.

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The experience innovation company