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Stratégie digitale centrée sur le client

Retail Biens de consommation Créativité et performance marketing

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À quoi s'attendre

Dans ce podcast nous découvrons comment un ensemble de compétences hybrides permet d'obtenir un avantage unique en matière de transformation digitale sur plusieurs marchés canadiens. C'est le cas de Dan Dickinson, EVP technologie et digital chez l'un des plus grands producteurs de vin du Canada, Arterra Wines Canada.

Sujets: Transformation Digitale, Innovation, Retail, Client au coeur de la Stratégie

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Dan Dickinson
Arterra Wines Canada

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A retail store employee wearing a white shirt and black pants is working at a checkout counter. She is using a laptop and a touchscreen point-of-sale (POS) system. The background features clothing racks, shelves with bags, and a sign reading “NEW COLLECTION.” The store has a modern design with bright lighting and sleek fixtures.

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Close-up of a tablet showing a screen with colorful tiles grouped in different categories. The first heading reads “EXECUTIVE”, with tiles below such as “COMPASS REPORTING” and “CLUSTER WEEKLY SALES”. The second heading reads “FINANCIAL”, with tiles below such as “GEOGRAPHY FORECAST” and “BRAND P&L”. The third heading reads “MARKETING”, with tiles below such as “BRAND STRATEGY”, CONSUMER & SHOPPER INSIGHTS”. The fourth category reads “CUSTOMER DEVELOPMENT”, with tiles below such as “PERFECT STORE”, and “CHANNEL REPORTING”. The fifth category “SUPPLY CHAIN”, runs out of the screen.

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