Valtech appoints first growth executive for marketing and creative agency services for the Americas region

NEW YORK, OCTOBER 22 - Valtech, the experience innovation company, has appointed Rasika Narang as its first Executive Director, Growth for its marketing agency service offering in the Americas. Narang brings over 15 years of experience as a growth strategist and innovator. She will be instrumental in unifying Valtech’s extensive expertise in digital products and commerce with marketing and creativity. Her role will focus on driving impactful growth for clients across the region.

“Rasika is the perfect addition to our team,” said Jonathan Goldmacher, Managing Director, Valtech Americas. “Her global perspective and proven track record in leveraging data and technology for creative marketing will help us meet the evolving needs of our clients. We pride ourselves on fostering a culture that values curiosity and bold thinking, and Rasika embodies that spirit.”

This strategic move underscores Valtech's commitment to enhancing its service offerings at the intersection of creativity, technology, and data-driven marketing. Valtech has been consistently building out its marketing creativity and performance capabilities. This includes the acquisition of Stockholm-based creative powerhouse Radon in 2021 and more recently Charlotte-based Union in 2021.

“We believe Experience Innovation is the next unlock for growth for our clients,” said Kelly Manthey, CEO of Valtech Americas. “An investment in a world-class experience takes world-class creative and brand differentiation. Our unique ability to bring creativity, data, and technology together with our deep vertical expertise drives true business transformation for brands. Adding Rasika to our team only strengthens the value we bring to our clients.”

Narang’s track record is impressive. Most recently she was the Chief Growth Officer at cultural movement marketing firm, StrawberryFrog. Her experience includes leadership roles at Ogilvy, where she led rebranding, marketing and digital transformation initiatives for brands such as Philips, Lenovo, DuPont, IBM, SAP and L'Oréal. Her experience in both agency and in-house marketing, gives her a unique perspective on client challenges. She also sits on the Board of Directors of the American Marketing Association.

“I’m thrilled to be taking on this new role because Valtech is a different kind of global agency,” said Rasika Narang, Executive Director, Growth, Americas at Valtech. “We are built for the needs of a modern CMO. We have the scale and capabilities of a global holding company, but the agility and creative spirit that come from being an independent shop. Valtech doesn’t just dream the ‘big idea’, we create multi-dimensional experiences built on smart human insight and tech -- and we have the talent mix to deliver.”

Valtech is the experience innovation partner of choice for some of the world’s leading companies, including Mars, Johnson Controls, and Ford. To learn more about Valtech, visit: https://www.valtech.com/

About Valtech

Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.