Connected B2B: orchestrating more relevant and efficient buying journeys with Adobe

Date: 2025-04-29
06:30p.m. - 08:30p.m. PT
Location: Lausanne, Switzerland

Sales cycles are lengthening, channels and touchpoints are multiplying and numerous stakeholders now influence purchasing decisions. To stay ahead in this complex B2B landscape, businesses must deliver personalized content tailored to each stakeholder's role and needs throughout the buying journey.

Join Valtech and Adobe for an exclusive roundtable dinner where we'll explore how to create a 'Connected B2B' experience. Discover how to guide customers and prospects with personalized content at every stage, placing the CMS at the heart of your strategy.

Key discussion points:

  • Orchestrating buying journeys with Adobe Digital Asset Management (DAM) and CMS

  • Bridging gaps between creative and business teams

  • Leveraging Generative AI (Adobe Firefly) for personalized content at scale

Seats are limited, so secure your spot today!

Speakers
Luc Denes
Director, Adobe Consulting - Valtech

Luc is a DAM expert & Content supply chain expert specializing in Adobe Experience Manager (AEM) Assets. Passionate about efficiency and innovation, he helps brands streamline their content operations and delivery at scale.