Anyone who has ever been in charge of starting a new program or initiative at their job knows all of the hard work that goes into getting something big and new off the ground. Anytime a new program launches, even when it appears to have been simple to adapt, it’s almost always the result of months, if not years of hard work and analysis. So, when something outside of your control happens to alter the timeline of a new program, the frustration that can cause is exceptional.
It's here now. The major obstacles have broken down. The technology has advanced and is accessible, consumers are ready for a new experience, distribution models are in place and most importantly, it has become affordable.
