At Valtech, Innovation is more than what we do, it’s who we are. And you can’t have a collection of innovative thinkers and designers without a strong focus on emerging and trending technology.
Enhanced Reality is one area we’ve had our eyes on for a while. Enhanced Reality is all the computer-generated, perceptual information that we deal with on a daily basis. It’s the digital layer over the “real world” used to share information. In a world where the safest way to deliver information is virtually, focusing on innovations to improve that digital layer becomes an even stronger imperative.
We’ve found that AR and VR technologies can find both business and brand awareness applications to resolve several challenges such as training multiple people at the same time, physical space issues, information sharing, showcasing imposing products, immersing a customer in an environment, enabling remote experiences, creating a memorable experience for a brand, etc. Even with so many examples, we’re only just scratching the surface of what’s possible.
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