We are all aware of the Amazon effect. Everything’s in one place—it’s quick, easy, and incredibly convenient. But retailers are quickly realizing that when they sell through Amazon, they are missing out on something huge. They might get the sales, but they miss out on a crucial opportunity to capture customer data and to build lasting relationships with their consumers.
Companies need to transform the way they do business, rapidly. In some cases, they need to transform completely in order to become more responsive, agile and to stay competitive. Faced with increasing competition, unprecedented disruption and constant innovation, brands need to invest in a modern approach to enterprise architectures and build next generation platforms if they want to stay above water.
There are generally five big reasons why your commerce platform isn’t performing, and whether you are a global leader or a local retailer, the issues are often the same.
