Designing a Seamless Experience Across Platforms

Lufthansa’s continuous efforts to increase efficiency and improve conversion led them to contact Valtech. They wanted excellence across all touchpoints and to create a seamless experience that begins on the homepage and continues through the booking, airport and inflight experiences and on to inspiration for future travel. This required improvement of Lufthansa’s sales and service platforms.

Travelers are the core of Lufthansa’s business, and so the traveler must also be the focus of their digital platforms. Lufthansa’s online transformation heavily depended on design and UX to create a seamless customer journey. In Germany, Lufthansa's online booking ranks third among top-selling internet offerings, and worldwide the site has millions of visitors annually. To maintain a competitive advantage, Valtech was brought in to further improve the site and related portals, including the booking system on Lufthansa.com, Lufthansa’s online Travel Guide and the inflight FlyNet.

Valtech developed a modular design approach to meet the flexible requirements of a responsive content presentation. In addition, we created a presentation logic that allows automated content updates via an interface, but without losing individuality. The result is significant added value for visitors and customers of Lufthansa and an improvement of brand experience.

FlyNet is Lufthansa’s digital inflight experience offering flexible content with a focus on inspiring, destination-based content, shopping opportunities and free entertainment. FlyNet forms the visual link between inflight entertainment and lufthansa.com, making it an important contribution to customer loyalty, exploiting cross-selling potentials and increasing the sale of HotSpot passes. Simple and user-friendly and thereby typical for Lufthansa.