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Automotive

Digital experience innovation in the automotive industry

The automotive industry is undergoing a significant transformation beyond just mobility. Key mobility trends are emerging that are reshaping the way we think about cars and how they fit into our lives. From connectivity to autonomy, shared ownership to electrification, the automotive landscape is evolving rapidly. 

 

Examples of our work

D2C foundation for all future commerce

We crafted a transformative membership strategy for a luxury car manufacturer that seamlessly aligned with the brand’s global vision while addressing MENA’s unique market dynamics. By harnessing customer insights, we introduced an innovative Wellmobility value proposition, delivered impactful events with 100% client satisfaction, and inspired over 80% of attendees to recommend and return. Our comprehensive playbook, including service blueprints and financial modeling, empowers scalable, long-term growth and deeper customer engagement. 

A centralized omnichannel commerce platform

We partnered with an automotive OEM in the Luxury segment to create a centralized commerce platform that delivers a fully integrated omnichannel experience. This platform facilitates seamless transactions across multiple channels, including web, mobile apps, and in-car devices. It serves as a robust foundation for digitizing their entire product portfolio while supporting the adoption of new business models, ensuring long-term scalability and future readiness. 

AI Powered Assistant

We partnered with a luxury car brand to develop an AI Assistant that has enhanced customer experiences and improved conversion on the website. Our AI Assistant offers the customer a unique guided journey, acting as a digital assistant to provide personalized and relevant content in an easy to consume way, as well as intelligently recommending the most relevant next steps. 

The future of the automotive industry starts now

Connected vehicles are becoming increasingly prevalent, with projections showing that by 2030, 95% of new vehicles sold will be connected. However, despite this growth in vehicle connectivity, many car owners still prefer third-party systems like Apple CarPlay and Android Auto over OEMs' built-in systems. This presents an opportunity for OEMs to build marketplaces and partnerships that cater to the unique space of the car.

Autonomous driving is also becoming a reality, particularly in the shared space with services like robo-taxis. This shift from drivers to guests and viewing vehicles as the "third space" opens new possibilities for experience innovation and engagement.

Enterprise transformation is also crucial in this evolving landscape, with a focus on connected vehicle technology, scalable IoT solutions, digital lifecycle management, agile product culture and connected safety features. Marketing creativity and performance play a key role in leveraging the car as a channel for brand experiences and integrated campaigns.

Data enablement stands as an essential pillar in navigating current mobility trends, facilitating seamless data connectivity, predictive maintenance, and data management in connected environments. Our offering goes beyond, empowering decision makers within OEMs and other mobility companies with capabilities in stock prediction, simulation, data lineage tracking and dynamic insights through customizable dashboards, all while recognizing that data enablement serves as the foundational bedrock for AI integration.

By combining automotive know-how with Valtech's expertise across industries like consumer goods, retail, healthcare, financial services, travel & hospitality, manufacturers can unlock unprecedented opportunities for new services and products that cater to evolving customer needs. The future of the automotive industry lies in embracing these mobility trends and adapting to meet the changing demands of consumers in a rapidly evolving landscape.

 

Advancing connected mobility throughout the customer journey

Our ability to offer a true 360° experience, both in-car and out-of-car, gives us a very unique position in the market. We have the relevant experience within mobility but can also tap into and bring together experiences from other sectors such as retail and luxury. This makes us the ideal bridge between our mobility clients, technology partners and big tech.

- Peter Ivanov, Managing Director, Mobility Global

 

Contact our Experts

 

 

Mobility Experts

Denny Pezic
Global Vertical Lead, Automotive & Mobility

Denny drives transformative growth in Automotive and Mobility through omni-channel marketing, customer experience, and digital transformation, with a proven track record from Kia Motors America and leading agencies.

Peter Ivanov
Managing Director Automotive & Mobility

Peter consults OEMs, Tier 1s, and mobility providers on Software Defined Vehicles, connected car backends, and digital services, leveraging his extensive background in CarIT, development, and sales at AUDI AG, as well as e-commerce experience at MediaMarktSaturn.

Silke Jäckle
VP Growth & New Business Mobility Global

Specialized in Go-to-Market strategy, product & service design, and strategic partnerships. With 10+ years of leadership experience across Energy, Industrials and Mobility, Silke helps organizations drive digital transformation and sustainable growth.

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