In June 2020, Valtech undertook a research study to better understand the mindset of brick-and-mortar shoppers during and shortly after the pandemic. Our goal was to gauge their reaction to digital experience interfaces. Our findings would help guide best practices moving forward for our retail clients.
Most Western nations have transitioned away from being completely cash dependant to relying more heavily on credit and debit card payments. That said, when shopping in the U.S. or the U.K., you’d be hard pressed to find a place doesn’t accept cash. But as COVID-19 swept the world, consumers’ fears over interacting with touchscreens is leading to a new payment revolution.
If we were to use the dictionary definition of it, we’d say something like:
Connected Experience: a means of unifying digital capabilities and the physical world.
