For several years, Audi has pursued a vision of “a seamless, emotional, and intuitive brand experience” across all touch points. From the moment someone becomes interested in an Audi model, the automaker wants the customer experience — online, offline, in the car, in the myAudi app, everywhere — to be personal.
In alignment with that vision, Audi sought a partner who could help realize an important aspect of that personalization. Audi’s recent models feature at least one display and ambient light. Being able to customize those with visual content and interior light settings gives passengers a new way to personalize the in-car experience.
How do you deliver that kind of in-car content to thousands of vehicles around the world? You build a digital marketplace. That's why Audi needed a partner to manage and develop this use case end-to-end.
Due to Valtech Mobility’s multi-decade engagement with Audi and our joint venture with the Volkswagen Group, Valtech was able to bring:
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Expertise in connected vehicles for service integration.
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Knowledge of in-car application design, development and deployment.
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The capacity to build and operate a platform for that digital marketplace.