We are moving from a focus on products for the masses to services and experiences for the people. Differentiation in this new market will come from companies able to create, orchestrate and perpetually improve personal services and experiences for their customers across all channels and touchpoints.
It’s about gaining a competitive advantage by unfolding human problems of higher order and utilizing emerging digital technology to address them. In order to grow smart, companies need to reinvent their business. That’s why we prefer to speak about Business Transformation.
Valtech has been working in the trenches of digital innovation for more than two decades now, and we have made it our mission to guide companies through this era. We offer services for all enterprise digital touchpoints and our portfolio encompasses the entire range, from Commerce and digital experience solutions to UX and service design to digital strategy consulting. We combine experience design, technology development, marketing crafts and strategy in all stages of the business lifecycle with unique services that outcompete others in quality, speed and value.
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What do we mean by the Economics of Mutuality? For Royal Canin, it’s the outline of their business model. Setting goals around multiple forms of capital: Financial, Human, Natural and Social.
It’s how they strive to live their purpose: A Better World for Pets. In this interview we're joined by Pierre-Charles Parsy, Chief Digital Officer at the pet health-through-nutrition company. Pierre-Charles has led the digital transformation for the brand, delivering on what he calls a pet-centric experience and instilling technical and cultural change across the business. Today, we’ll discuss the impact of that transformation, the elements that have enabled it’s success as well as their future ambitions.
