The Voice of Digital Leaders in Manufacturing 2025 report

Every manufacturing organization dreams of seamless connectivity, where unsiloed data drives decisions and customers enjoy optimized, branded and relevant experiences across all touchpoints. 

But most manufacturers are still somewhere on the road to this state of connectivity.

For the fourth year in a row, Valtech surveyed more than 100 digital leaders at major manufacturers across the globe to uncover what trends are shaping their digital journeys, how they’re investing in digital, and what’s holding them back right now.

Hear directly from executives and directors at leading manufacturers in our Voice of Digital Leaders in Manufacturing 2025 report.

 

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See what it means to become a connected manufacturer

This year’s report digs deeper than previous editions by asking respondents to assess specific dimensions of their companies’ digital maturity levels. Here is a snapshot of what we found:

  • Manufacturers are cautiously optimistic, and budgets reflect this.

  • Most respondents have some kind of vision for integrating AI, but its use cases vary, and many companies still lack the data and personnel resources to execute on that vision.

  • Manufacturers are dialed in on customer experience. A reassuringly high number of respondents cited customer experience as a primary driver of growth.

 

We have just launched a new product with a very complex algorithm. But from a customer perspective, it is extremely simple to use and get assistance. The smile on their face when they suddenly experienced the positive change.

— Manufacturing leader

 

Get buy-in from the business that this problem you are going to solve is indeed a problem. Get the business to quantify the problem and what success would look like if this problem were resolved. What does it mean in terms of revenue? There are vendors who can also assist in creating a business case once you have identified the problem you are trying to solve is big enough.

— Manufacturing leader

 

This report goes beyond statistics. We bring you insights and stories directly from the industry’s digital leaders. Download our report today to unlock these valuable insights.

 

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The Voice of Digital Leaders in Manufacturing Report is an initiative by Valtech and Copperberg to provide thought leadership to the B2B community.