April 11, 2025
The healthcare industry includes many segments and stakeholders — patients, doctors, nurses, pharmacists and hospitals.
Patient expectations are changing rapidly. Integrating AI with Adobe Customer Journey Analytics (CJA), especially when used alongside other tools like Adobe Target, can enable more timely and personalized opportunities.
Within healthcare, data flows from multiple sources such as patient portals, research systems, insurance records, website behavior and social media platforms.
Compliance is essential — this includes HIPAA and state-specific laws like the California Consumer Privacy Act and the Virginia Healthcare Decision Act.
Adobe CJA is protected under Adobe’s Health Shield. Fields can be marked as personally identifiable, and data usage can be limited for activation or access based on user permissions.
What is Adobe Customer Journey Analytics
Adobe CJA is a powerful tool that collects and analyzes data across multiple sources and touchpoints for all stakeholder types. It can uncover complex journeys and supports businesses in making informed, data-driven decisions.
How AI enhances Adobe CJA
Adobe has introduced AI agents including:
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Data engineer AI agent, which streamlines data preparation and integration
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Data insights AI agent, which provides intelligent recommendations and surfaces key patterns
How AI in CJA can transform healthcare
Enhanced patient engagement
Data engineer and data insights AI agents deliver predictive analysis to improve and personalize stakeholder journeys.
Improve outcomes and remission
With healthcare needs evolving quickly, the platform can detect behavioral changes in patient segments and identify personalization opportunities in real time.
Connected experience
CJA integrates with Adobe Real-Time CDP and Adobe Journey Optimizer, creating a connected, actionable infrastructure.
Improved marketing efforts
AI supports more effective analysis by identifying patterns and gaps. Audience AI segments users, analyzes journeys and pinpoints areas for improvement.
How Valtech can help
Valtech’s data and analytics team supports:
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Defining and implementing metrics to create a unified customer experience in CJA
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Identifying key opportunities within the user journey
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Laying the foundation for personalization at scale
Since CJA operates on Adobe Experience Platform, it accelerates implementation of related tools like Real-Time CDP, Adobe Journey Optimizer and Adobe Target.
Valtech ensures data ingestion and governance align with healthcare best practices for PHI and HIPAA, in collaboration with client legal teams.
By mapping unified profiles, Valtech helps unlock the full power of Adobe’s agentic AI, turning complex datasets into clear, impactful insights.
