Leica Camera AG chooses Valtech to transform its ecommerce experience
February 19, 2025
The innovative partnership establishes Leica as a leader in premium ecommerce, facilitating international growth and seamless omnichannel shopping experiences
Valtech, the experience innovation company, has been chosen by Leica Camera AG, the global manufacturer of high-end cameras and lenses, to revolutionise its ecommerce capabilities and set the stage for international expansion. By utilizing Valtech's commerce expertise and advanced technology, Leica Camera AG is set to transform customer experiences and reinforce its position as a leader in the camera and optics industry.
Leica is focusing on providing consistent and innovative omnichannel experiences by standardizing and harmonizing its ecommerce operations globally. This strategic initiative involves replacing outdated systems with a scalable ecommerce technology stack. This upgrade will allow the company to implement future-ready features and ensure that technology investments align with its business goals.
Driving business growth
The partnership highlights Leica’s dedication to digital transformation as a key growth driver. By improving its e-commerce platform, the company is not only preparing to meet the changing needs of its global customer base but also positioning itself as a leader in premium e-commerce experiences.
“Transforming our ecommerce operations is a key part of our strategy for international expansion,” said Christian Höflich, Global Director of Ecommerce at Leica. “By partnering with Valtech, we are creating a platform that enables us to meet our customers’ expectations for innovative and seamless shopping experiences, while also driving growth in our global markets.”
Connecting with customers
This transformation offers Leica customers a more consistent and feature-rich online shopping experience. Customers in Europe, North America, and Asia will benefit from faster service, increased reliability, and access to innovative features tailored to their shopping preferences. Thomas Haustein, Global Head of Digital Platforms at Leica, stated, “We’re providing more than just a digital upgrade. Our aim is to create meaningful connections with our customers by anticipating their needs and offering tools and experiences that enhance their journey with Leica.”
An industry-leader partnership
Leica’s collaboration with Valtech highlights the importance of innovation in the constantly changing ecommerce landscape. Valtech’s partnership with commercetools has been instrumental in implementing the best-of-breed technology that drives Leica’s digital evolution.
"Our partnership demonstrates the value of combining visionary brands with next-generation technology," said Markus Cansever, Managing Director DACH at Valtech. "We are proud to support Leica in their journey to become a global benchmark for premium e-commerce experiences in their industry."
Looking ahead
The transformation is set to roll out across multiple markets, with deployment starting in 2025. This ambitious schedule reflects Leica’s commitment to maintaining a competitive edge where customer experience is a key differentiator.
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.
Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.
About Leica Camera
Leica Camera AG is an international premium manufacturer of cameras, lenses and sports optics products with over 150 years of company history. As part of its growth strategy, the company has expanded its business to include mobile imaging (smartphones) and the manufacture of high-quality eyeglass lenses and watches and is represented in the home cinema segment with its own projectors. Headquartered in Wetzlar (Germany) and with a second production site in Vila Nova de Famalicão (Portugal), Leica Camera AG has a global network of its own sales companies with over 120 Leica Stores. The company employs 2,400 people and achieved a turnover of 554 million euros in the 2023/24 financial year. The Leica brand stands for excellent quality, German craftsmanship and industrial design combined with innovative technologies. An integral part of the brand culture is the promotion of the culture of photography with around 30 Leica Galleries worldwide, Leica Academies and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).