Purpose Led B2B, with Wavin

Wavin has been on a journey across their entire organization, going beyond a purpose of profit to one of global sustainability. Emiel and Andrea share their insights on how a focus on the greater good, not only adds a sense of value for the employees but also adds value to the business as it gets translated into innovations and acknowledgement from customers and stakeholders. Listen to learn how they made it an integral part of the entire organisation and how they've managed to translate it into their digital campaigning. 

"We are on this journey to embed purpose to everything we do; from our daily activities to the big marketing campaigns."

Get inspired by how Wavin manage to translate their purpose in their campaign video "I am your City".