Dominic is an advocate for UX and customer-centric insight-driven design. Over the last few years working alongside Sitecore, Dominic has gained Sitecore MVP status (2017, 2018, 2019), co-authored “Sitecore whitepaper UX4CX, user tested Sitecore Horizon and continues to contribute, speak and collaborate with Sitecore peers. Dominichurst.com @dh_analytics