With multiple websites across so many countries, it was important to be tuned into the specific brand needs in each location. In the APAC region, for example, L’Oréal wanted to build a digital commerce platform that demonstrates high reliability and availability across APAC whilst providing a strong process-driven operation for sites to support local business teams in each country and allow consumers to explore products and buy online across multiple brands.
Salesforce was the chosen solution to meet those needs. Salesforce Commerce Cloud provides a strong process-driven platform operation for sites to support local business teams. Through this, we were also able to deliver on more than just a fully functional shopping cart. Instead, we developed a commerce platform with high performance capabilities on mobile, 24/7 support, and with Agile operations that will allow for swift upgrading and the rollout of new features in the future. The platform also aids with better managed marketing campaigns and stronger follow-up for abandoned carts, helping improve sales.