Valtech hires industry veteran Deane Barker to help spearhead the evolution of its Experience Innovation offerings

July 11, 2024

Thought leader and former Optimizely director joins the company to evolve and shape a holistic understanding of content and experiences

Valtech, the experience innovation company, today announced the appointment of Deane Barker as VP of DXP Consulting. Deane will spearhead the evolution of Valtech’s holistic digital experience platform (DXP) value proposition, flying the flag for a data-driven, cloud-based approach that transcends a standard CMS. He’ll be a subject matter expert and lead consultant on strategic client engagements and continue his track record of creating world-class thought leadership.

Valtech is a leader in helping businesses adopt composable DXPs, recognizing that mixing-and-matching best-of-breed components enables it to create more tailored, effective solutions. Deane will play a crucial role in this endeavor.

Before joining Valtech, Deane served as Global Director of Content Management at Optimizely – one of Valtech's longstanding global partners. There, he led thought leadership, product strategy and market positioning for the Optimizely CMS and CMP products. He also boasts 15 years of agency experience at Blend Interactive, and for the past seven years has taught the Intro to CMS and Advanced CMS courses at FH JOANNEUM – one of Austria’s largest applied science colleges. In 2016, Deane wrote the well-regarded book Web Content Management: Systems, Features, and Best Practices, published by O’Reilly Media.

After five years with a vendor, I'm glad to be back on the agency side, working with Valtech’s diverse experts.

I’m impressed with how they combine skills and disciplines, data, and creativity to solve complicated problems and deliver tangible results for clients. I’m looking forward to hitting the ground running and adding my 25 years of experience to the team.

- said Deane Barker

Deane is a guru in content technology. He is an impressive strategist, thought leader, and speaker, and a true C-suite whisperer.

Deane will elevate our client conversations and bring a great level of expertise in ensuring content provides the connection that brands yearn for with their audiences. He’s an asset to our business and our clients.

- said Allison Abraham, Managing Director, Americas at Valtech

 

To learn more about Valtech’s Experience Innovation offerings, visit here.

About Valtech

Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.

Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.