Global Web Presence Like a Piece of Cake

Lantmännen Unibake is one of Europe's largest bakery groups with 35 bakeries in 15 countries, specializing in frozen and fresh bakery products for retail and food service markets in more than 60 markets around the world.

Let’s say you have a leading market position. Your bakery products are served in households worldwide. Now, you are looking for ways to help retailers and wholesalers become even better. In markets far away and close by, established and not-so-established.

That’s what Lantmännen, a leading international bakery group, stood for. They needed a solid, cutting-edge digital solution. Their new website should act as the foundation for future initiatives. Engagement and dialogue with their stakeholders is what they wanted. On top of that, the site should be global, but easily adaptable to the local markets. A Danish pastry is different from a Viennoiserie, after all. 

Valtech started with talks. All of the stakeholders on a global level were interviewed. A joint, international pool of specifications was the result. 

With the specifications in one hand, and the ambition -to become a true commercial partner for customers world-wide- in the other, we could get to work.   

‘Good’, our developers said. ‘If you have such ambitious long-term goals, then let’s go for the absolute best on the market: the newly released Optimizely platform.’ It is state-of-the-art, works intuitively, and secures the platform for future projects as well, making it a seamless match with Lantmännen Unibake’s long-term plan for digital transformation.

The result is a brand new online presence that equips colleagues in 19 countries to build a localized, yet high-quality, streamlined experience. Because great products deserve great presentation, the product database has been developed with extra attention: it has exceptional segmentation features and a product catalogue that can be customized and printed on the fly. Whether in Denmark or Vienna.