Canada's Premier Business Event Invests in Web3

The Proof of Attendance Protocol (POAP) is a digital version of a ticket stub. Brands and consumers can keep POAPs of life’s most memorable moments on the blockchain, where they’ll be protected forever.

POAPs are great for any occasion you’d like to remember with a lasting digital souvenir. For issuers, POAPs can identify and reward early supporters as well as already engaged audiences, far into the future. Organizers who distribute POAPs at events, during activities, or during key campaign moments, can track and re-engage attendees at any point in time.

This avant-garde experience at C2 Montréal was the perfect introduction to the WEB3 world for participants of the event as it allowed them to obtain NFTs without having to use complex technologies.

The potential of these NFTs is endless. These badges can certainly serve as souvenirs for the participants, but they also have the potential to become a means of bringing communities together.

Engagement strategies can take the form of rewards. We can imagine the creation of gated content for the holders of these NFTs, access to certain events, exclusive contests or even co-creation opportunities between the brand and the participants. These badges can be useful in the present and the future by becoming the keys that open a world of possibilities for their holders.

This first life-size experience was a huge success! Between the 930 POAPS that were directly collected and those that were booked by email, over 1000 POAPs were collected in total.* The main POAP, the first obtained by opening one’s digital wallet with Valtech experts, has no less than 514 holders and more than 30 reservations.

The conference POAPs were popular as well. Between 10% and 30% of the conference participants collected POAPs. For a first edition, these results are impressive! We are curious to pursue the development of this very promising experience. *POAPs can be reserved by the participant by email and can be collected later. Note that, on average, 16% of participants who reserve a POAP by mail will collect it later, versus 5% in the industry.

Whether they turn out to be a revolution or simply a buzzword, one thing is for sure: NFTs are everywhere and they are here to stay. Non-Fungible Tokens entered mainstream consciousness in a big way last year, with major companies and celebrities increasingly engaging and investing in the market. According to a report from nonfungible.com, trading in NFTs hit $17.6 billion last year, an increase of 21,000% from 2020!

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