The Next Wave of Digital Operating Models in Manufacturing

Download now

Customer buying behaviors are evolving from primarily in-person interactions to a blend of digital and physical touchpoints. To thrive in this new environment, B2B companies must fundamentally rethink their go-to-market strategies and organizational structures.

This whitepaper explores how to rise to this challenge via a growth culture that fosters innovation and adaptability. With a composable approach to technology, B2B organizations can enable a transformative, future-fit operating model.

What’s included:

• From project to product: the move from a traditional project mindset to a more agile product orientation marks a fundamentally new way of approaching how B2B companies build digital.

• An operating model built for growth: to build a future-fit model for growth, organizing around a product paradigm is key. It’s a fundamental shift away from an old project dynamic.

• Fostering a growth culture: in a product operating model teams are entrusted with end-to-end control over their products, including critical decisions about product design, development and iterative improvements.