The Delight Complex, with Cosnova

How Data Experimentation Can Build Meaningful Customer Insights In Retail 

In an industry where more than half of consumers are skeptical about brand experiences and struggle to differentiate between brands, nearly 50% of marketing decision-makers state that they are overwhelmed with a mass of data. Additionally, they report not knowing how to leverage the maturity of data points they already have, and so, the question that comes to mind first is where retail brands are going wrong when it comes to delivering experiences that really count. How can they focus on the things that truly make a difference for consumers in both the short and the long term? 

In today’s 27-minute conversation, we are delighted to be joined by Christian Herold, Director of Consumer Experience and Engagement at Cosnova, to hear their insights on delivering emotion-driven customer experiences with the power of data experimentation.

From developing a soulmate in beauty called “Bella” to guide and support young customers to educating and enabling customers during the COVID-19 pandemic with virtual services, we dive deep into the power of data for building meaningful interactions for retail customers online. Listen now.  

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