Tackling complexities in B2B

What to expect

How manufacturers & distributors are tackling the challenges of digital transformation in the age of transparency 

The last few years have impacted every aspect of our lives – from how we shop to how we interact with people. Adapting to the new normal has particularly challenged wholesale manufacturing & distribution industries. The impact of digital technology on the B2B sector and the rapidly changing markets urges them to no longer focus on purely getting internal processes digitized. Instead, changing customer behaviors requires enterprises to adopt consumer-centric strategies to meet those demands. In the age of transparency, this shift from selling products to selling value propositions requires a massive digital transformation in how distribution businesses operate to remain agile and competitive. 

Live from Lisbon, today’s 26-minute conversation discusses how digital transformation can benefit distribution businesses in building personalized relationships with their customer base. We are excited to have Eric Croon, Digital Transformation Director at Bunzl, and Ramon Kok, Managing Director of Enterprise Division at Manutan International in today’s podcast to share their insights on the matter and take a closer look at why building a data-first culture is crucial for the success of any digital transformation. Listen to learn more.