Valtech remains digital lead agency for TUI hotel brands

24. März 2022

Digital services are accelerating the transformation of many global businesses. Since the beginning of the pandemic, the strength of web-based services is once again evident – not least in the tourism industry. Since 2012, Valtech has supported TUI as the digital lead agency in optimizing its services for the group's own hotel brands and will continue to do so with an extension agreed for the next three years. 

"Valtech has once again convinced us with an elaborate concept and excellent technical expertise. The goal is to constantly develop our services so that they are future-proof, user-friendly and performant at all times - resulting in a steadily increasing conversion rate," reports Michael Masuch, Head of eCommerce at ROBINSON. 

In the future, Valtech will continue to support TUI with their eCommerce for its own hotel brands, including optimizing the websites of ROBINSON Club GmbH and further developing the ROBINSON app.  

The tourism industry is currently undergoing fundamental changes and some trends will become established. Flexibility and individual security will remain important criteria for a booking decision even after the pandemic. 

"We are the right partner for TUI because we bring the know-how for future-oriented technologies, 360-degree digitization and guarantee international scalability. Over the past 10 years, we have been able to establish a very trusting, collaborative partnership and demonstrate our expertise and transform by doing mentality. Naturally, we are happy to be supporting TUI for the next three years to come," says Elke Mallmann, General Manager of Valtech Cologne. 

About Valtech 

Valtech is a global business transformation agency that delivers innovation with purpose. We enable our clients to anticipate tomorrow's trends and connect more directly with consumers in their digital and physical spaces, optimizing time to market and return on investment. 

Established in 1993, it currently employs more than 4,700 professionals, including experienced designers, marketers, data scientists, creatives, and software engineers across five continents, with offices in 19 countries (Argentina, Brazil, Canada, China, Denmark, France, Germany, India, Mexico, Netherlands, North Macedonia, Portugal, Singapore, Sweden, Switzerland, UAE, UK, Ukraine, USA). 

With strong experience in design, technology and marketing, our passion is to address our clients' transformational business challenges. We reimagine the customer journey and build new connected experiences, put data to work for businesses in this new era, and help our clients transform their operations. 

Our services include strategic consulting, service design, technology services and optimization of essential digital platforms for omni-channel marketing and merchandising.

For more information, visit VALTECH.COM