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Sanofi

A holistic approach to digital platform optimization in healthcare

Applying the power of a multidisciplinary digital marketing team

Industry

  • Healthcare

Offering

  • Marketing Creativity & Performance
  • Experience Elevation

Get to know Sanofi

Sanofi

Sanofi is an innovative global healthcare company, driven by one purpose: They chase the miracles of science to improve people’s lives.

Their teams, across some 100 countries, are dedicated to transforming the practice of medicine by working to turn the impossible into the possible. They provide potentially life-changing treatment options and potentially life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of their ambitions.

Maximizing platform potential

Sanofi

Sanofi asked Valtech to realize their vision of creating a new and enhanced corporate website for their United Kingdom and Irish markets.

Collaboration with the Sanofi UK corporate communications team resulted in the successful renewal of two corporate websites for Sanofi UK and Sanofi Ireland. The websites are visually appealing as well as user-friendly, informative and search-optimized, fulfilling Sanofi's objectives.

Taking a multidisciplinary approach, we provided strategic direction, SEO guidance, UX and design, content development and technical implementation. Working under a tight deadline, and in close partnership with Sanofi, we built a platform that helps them effectively showcase their brand, engage with their target audiences, and achieve their digital marketing objectives. The websites are shining examples of the new Sanofi brand expression.

We are thankful to Sanofi for entrusting us to continue supporting them and their platform needs post-launch with ongoing service of their corporate sites.

Strategies to improve usability

The project applied insights and analytics to understand the performance of the two corporate sites and their content. Keywords were also mapped and implemented on strategic pages and in metadata.

 

The redesign of selected core pages tapped into the versatility and vigor of the new Sanofi identity guidelines. Integrated in the redesign was a rethinking of call-to-action buttons and cross-linking of content. This resulted in improved user flows.

Elevating content and brand expression

With a new brand identity often comes a new brand voice. Valtech’s copywriters updated Sanofi’s brand voice and brand messaging in key areas of the site to strengthen the brand expression.

 

To manage the flexibility of the CMS, our certified Magnolia content managers created page and component templates before implementation. This ensured quality and reduced the amount of time spent on setting up the components.

Valtech took the time to really understand our digital objectives and adopted a multidisciplinary approach with key experts across SEO, UX and design, content development and technical implementation. They delivered two exceptional corporate websites which showcase our new brand and purpose, are user friendly and visually appealing under a very tight timeframe. I would certainly recommend them for any website project.

- Claire Whitmarsh, Corporate Communications and CSR Lead, Sanofi UK and Ireland

Multidisciplinary digital marketing

Sanofi

In today's fast-paced digital marketplace, having an optimized online presence is key to success. It increases your brand's visibility and fosters deeper engagement with users, builds brand loyalty, and drives conversions.

Success with optimization of digital assets is more attainable when you utilize a team with a multidisciplinary competency profile.

At Valtech, many of our customers seek out the power of our full-scale teams. That is also why they often establish long-lasting collaborations with us.

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